Successfully navigating social media as a business owner can be a complicated task. Between the logistics of navigating various platforms and the ease with which people can share information, there is a lot to know when it comes to using sites like Twitter and Facebook wisely.
As such, you should understand some of the most common mistakes that business owners make when it comes to social media and operating a business. If you can avoid these mistakes, you can save your company the time, money and resources it takes to resolve complicated legal issues related to social media.
Mistake #1: Failing to have a social media policy in employment contracts
Employee use of social media can have a profound impact on a business. As such, it is wise to have in place a social media policy that directs employees on acceptable online behaviors. For instance, you can set standards for etiquette when responding to others on behalf of the company; you could define confidential information that employees should not divulge; you might also instruct employees on how to keep accounts safe from attacks.
Mistake #2: Not restricting access to company accounts
Allowing any person to put up statuses or photos on behalf of the company could spell disaster if someone shares or posts something improper and/or without permission. To avoid the complications that can come with unauthorized use of your social media accounts, be vigilant about knowing who has access. Consider changing passwords regularly, as well.
Mistake #3: Assuming online reviews and interactions are insignificant
Online interactions can be both damaging and rewarding for businesses. In either case, it is important that business owners know how to respond appropriately. For example, you should avoid making promises, accusations or legal threats. And remember that even though social media sites have privacy options, what you (and other users) say can be available for anyone to see.
In order to avoid these and other mistakes, you can proactively discuss with an attorney your options for protecting your business on social media. Missteps can lead to costly legal disputes that paint a company in a negative light, so it can be a good idea to review your approach to social media use to ensure it is legally effective and in the best interests of your business.