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  • Writer's pictureCook Tillman

3 key factors to look out for in a new business partner

When considering your next business venture, there are numerous aspects to consider. Choosing the right business partner is among the most important decisions to get right.

Frequently, people opt to go into business with someone because they like them for personal reasons. While this can work out, it can sometimes be a recipe for disaster. It is much more important to contemplate what value a person adds to your corporation. Outlined below are three key factors to look out for in a new business partner.


The majority of businesses go through ups and downs. People find it easy to stick around when the going is good, but it is important to contemplate whether that would be the case in hard times. One way to get a measure of the reliability of a potential new partner is to test them before reaching an official agreement. For example, you may ask them to attend meetings or carry out certain tasks before signing any business deal. If they turn up and perform the job at hand, this could be an indication that you have made the correct decision.

Someone that brings out the best in you

It is easy to become complacent when things appear to be running smoothly. Nevertheless, business environments don’t tend to stay static for too long. Consequently, your business will need to stay adaptable as well as relevant, or it could soon fall behind. Having a business partner that constantly challenges you might ensure that you stay motivated, meaning that you also stay on top in every part of your corporation.

Someone who has the same level of passion

Your business is most likely very important to you. This may be the case if you are already established or have a vision that you would like to solidify. Having a business partner that shares your passion could ensure that you obtain your goals.

Operating a business can be challenging at the best of times and it is important to pick the right partners. Furthermore, you should know what steps to take when starting your new business or adding a partner.

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